So I guess the whole production line doesn't work for me or so thought my previous employer. So now I move on to the professional side of Temp work. What I am still longing to do is work 14 hour days for minimum wage for an adverting agency. I will work for free and I seem that I still can't find what I am looking for.
So enough of my complaining. Let's look at today's advertising. Today we will look at TV ads, everyone knows them and has their favorite. I find that TV ads can be memorable although they don't really always deliver what the client wants. Let me give you some examples;
Go Daddy.com
Ugh, everyone has to realize that these are for shock value but ask the person walking down the street what do they do? anyone? does anyone actually know that they do website domain names and web hosting. Funny seems that with all that money spent on their commercials at least you would hope that people could walk away knowing what they actually do.
Here is another that I am sick of,
Budweiser, yeah the king of beers and Lately DDB the agency in charge of their creative design is dropping the ball. Here is Budweiser's next years Superbowl commercial. Ready here we go open on a barn with a Clydesdale some sort of sappy story line, insert Datamation, show Clydesdale running and close. Thirty seconds later and 3.4 million in the hole Budweiser is no better off then they were before the game.
Ok, last but not least is every single car ad on the market that shows the car driving around mountains and driving through back road trails and every instance in between. So let's see I take cookie cutter car ad insert new car to show the wonders of the handling, the versatility of any car that they want to buy. What makes this worth even putting out there, take your thirty second commercial take it and divide it into two :15 spots and then show the financing options and take the media planner and have them split up the spots to reach a greater audience.
I guess people have thought of this before but waited for me to post it on here that makes it official. I really need to start working in an agency.
Subscribe to:
Post Comments (Atom)
You know what commercials get me? Beer commercials. Here's why. They state the basic information as if their the only one that does it and it makes them waaay better. Example: Miller lite says they triple hop their beer. EVERYONE does three hop strikes (the actual term for "triple hop"). The first hop strike gives you bitters, the second gives you a different taste profile and the third one give purely aroma. It's just how beer is made. They say it though as if they invented sliced bread. I mean it's like Papa John's saying: First we puree the tomatoes, then we cook them and then we put it on the pizza! HOLY SHIT, it's gotta be good! Then there is the whole Coores Light commercial claiming they "frost brew". WHAT THE FUCK is frost brewing. There is nothing frosty or remotely cold in the brewing process. You have to cook the malt and then boil the liquid that comes from that (when you add the hops three times, Woowoo) and at that point you have to cool it down. But if it was frosty, the yeast wouldn't be able to convert the sugar to alcohol and would just be sugary hop water. Redic. Just put hot women in your advertisements to get my attention and let the beer talk for its self.
ReplyDelete~ Hypocrisy of Cheese