Account Services

I never really thought that Will Work For Food wouldn't really work. Hmmm, I am thinking of going the extra mile and making a cardboard sign and standing outside of a Agency. Will that work? Who knows. What does it take to prove to someone that I am capable of doing a job even if I would work for free for a year?

So you could say I have a crush on Wieden and Kennedy but there is some good work going on there.

Take a look at this:

http://www.youtube.com/watch?v=24HyZfGwPnk&feature=related

So what do you have less than ten seconds of Tiger Woods and you Promote a new wave of Nike Golfers. Brilliant, it also promotes the PGA Tour starting to get the gears rolling on a new season. Which means spring is right around the corner, which in turn will still drive golf sales. Simple really.

Now I have nothing against celebrity endorsements, but there has to be some kind of connection. There are some Ads that are funny but what value did the celebrity add. I have seen many celebrities endorse products that they have no business doing so. There are positive examples of their own brand being successful.
Tiger Woods
George Foreman
Lebron James
Michael Jordon

Simple high visibility will allow for a higher believability when it comes to products. Its simply not getting a great spokesperson or celebrity to endorse your product its finding the right fit. Fit is the most important element when it comes too advertising, Look at Covergirl's Drew Barrymore, the girl next door, makes the female seem like that she could look like that and look better, unlike the supermodel spokespersons that they have had before.