What's Gatorade mean to you Colin?

Wow some one actually follows this. I thought I was just spilling dribble out into the Internet to stop the Junk Emails for enhancement pills and car warranty information.

Honestly What's G? Isn't G just Gatorade trying to reinvent itself. Whats G, Gatorade?

http://www.youtube.com/watch?v=63rjG7Jd5nk&feature=related

Is that What G is? a bunch of Athletes, A high school basketball player that was a national highlight reel, or a group of Dancers that were made famous through MTV? Sure it is if you consider G or Gatorade for those that want to text their friends with the new lingo. What's Lil Wayne have anything to do with G? Who knows maybe he needs some more money for some cars and chains. Ask Nike they seem to like him.

What's G have to do with Monty Python? Good question.

I ask how many people actually know Monty Python's work? Do the consumers of Gatorade get it? Maybe? It's an awfully good question when you barely see Derek Jeter's face. How many people of Generation Y actually know who Kareem Abdul Jabbar is? Did they know he was Lew Alcindor? Or do you just recognize the jabberwockees.
Gatorade decided to reinvent itself after the Tiger brand didn't get the type of response they wanted. Element 79 were behind those ads. Really Tiger Woods Golfing on the moon. Ok but why wait till the end to see his face. That's money well spent.

Enough of me Ranting and getting off topic. TBWA/Chiat/Day in Los Angeles is who you can thank for the G's new advertising. Are we really that lazy where we aren't going to call it Gatorade. For the Series of Commercials it is enjoyable, there are certain parts where you think that they could have elaborated more. For instance, Usain Bolt gave up his ego? no one knows that he is the fastest man from that commercial. While I applaud the idea. I think that with some more elements that were elaborated on this could have been a long lasting impression. I do like the voice over at the end, I thought that was Jordon, but I thought it was a great fit. Take a look for yourself.

http://www.youtube.com/watch?v=R_jJoGDG4UE